Abstract Nowadays, the internet has been gaining social influence over China and internet media is becoming a mainstream form of publication in China. The China Earthquake Administration Website is the official web portal of the China Earthquake Administration and it is a key information platform of disaster protection and reduction during earthquake emergencies. At the same time, it is an authoritative channel and source of earthquakerelated information for interested organizations, mass media and the general public. Hence, with the development of the internet, the roles of the China Earthquake Administration Website, in regard to guiding public opinions, policy propagation, communications, earthquake relief incentives, online interaction, popular science of earthquake, assisting earthquake relief, etc. all are studied.
